Energy drink Essay Example for Free

Energy drink Essay Energy drinks should be regulated due to the fact that they cause health problems and the consumer is not aware because there are minimal, if any, labels. They claim to have some nutritional value in them said to give a â€Å"quick burst of energy. † In today’s market, there are so many different types of energy drinks that teenagers consume like Monster and Red Bull. Within these drinks there are numerous ingredients that may lead to some health risks. It has been requested from the Food and Drug Administration to regulate these energy drinks by enforcing stricter labeling methods of the ingredients and possible side effects (Farley 1). Since consumers do not know what they are consuming monthly, or even daily, they later face health problems like caffeine intoxication, which may lead to an increase in heart rate and blood pressure (Farley 1). Energy drinks are composed of several different ingredients, but the main ones are B-vitamins, guarana, taurine and caffeine. The B vitamin, a ready source of energy, is added to the energy drinks to make up for a dietary deficiency. Guarana comes from the seeds of the guarana plant whose seeds contain high levels of caffeine. Guarana can contain â€Å"three to four times the amount of caffeine as coffee beans† (Sabbah 1). Taurine, an amino acid that the body produces naturally, is responsible for regulating your heart beat, muscle contractions and energy levels. When all of these ingredients are lavished, it causes great harm to the body and consumers need to know this. Few energy drinks include warnings about the possible health risks they might contain like caffeine intoxication. It can raise heart rate and blood pressure while dehydrating the body. When there is an excess of caffeine intake, an individual may notice disrupted sleep, dehydration, kidney damage, and high blood pressure (Sabbah 1). In addition to the overwhelming amount of caffeine in these drinks comes an absurd amount of sugar. An eight -ounce can of an energy drink contains thirteen tablespoons of sugar. Energy drinks are unhealthy because they can create long-term health problems for people when taken in large amounts.. College students are more prone to drinking energy drinks to due fact that they stay up late to study. A survey of 496 college students found that 51% of those surveyed regularly consumed more than one energy drink per month. Most of them said it was a common element consumed every week because of insufficient sleep and the desire to increase energy (Seifert et al. 516). It is highly looked upon energy drinks to help students stay alert and focused in their studies, but they need to know the effects of drinking too many of them. The FDA should require manufacturers to put warning labels on their energy drink cans, list their caffeine content on the cans, and limit the amount of stimulant they contain. The FDA has not done anything but impose limits because energy drinks are not classified as beverages, but are labeled as â€Å"dietary supplements† (Seifert et al.520). Therefore, companies have no restrictions on the amount of ingredients or even which ones they choose to place in their products. Consequently, the public cannot be assured of its safety. In order to emphasize the fact that these drinks are â€Å"healthy† for the consumer, the companies include ingredients such as vitamins, minerals, and herbs. They may not understand what the ingredients do to their body, but seeing the ingredient â€Å"vitamins† automatically makes them feel like it is good for their health. A vital part of energy drink advertising is the slogans they use which must be catchy and memorable. For example, Red Bull’s slogan is â€Å"Red Bull gives you Wings,† and Monsters slogan â€Å"Unleash the beast. † These slogans are obviously directed toward a younger crowd. Those teenagers seeking for acceptance will do anything possible to raise their popularity level, so they drink them constantly. Energy drink companies understand the psychological aspect of advertising, which is why they are becoming so successful. When caffeine is taken in moderation, it is not harmful. Caffeine is comparable to sugar in the sense that it will only cause harm when consumed in large amounts. That is just the problem. Energy drinks do not have a moderate amount of caffeine in them, they have way too much. The fact that young adults do not know moderation, leads them to drinking ten energy drinks just to impress their friends without knowing the consequences. Energy drink companies do not provide the public with enough information of what their products contain and do to the body. They manipulate customers into believing their drinks will help improve their life by saying vitamins and minerals are included. These companies do not tell their buyers about the possible long-term effects these drinks can have on their bodies. Energy drinks have absolutely no health benefits to a person’s body when taken in moderate amounts, but the potential dangers outweigh anything that might possibly be gained. They give a quick burst energy, which is quickly followed by a power lapse. In conclusion, FDA regulation in energy drinks should enforce labels to include ingredients, possible effects towards the consumers’ health, and health risks when too many of them are being consumed. Works Cited Farley, Kate. â€Å"Energy Drinks May Pose a Health Risk. † The Dartmouth; 13 January 2009: p1-2. Access World News. Web. 1 February 2013. Sabbah, Jessica. â€Å"Experts Say Energy Drinks Need Regulation with Increased Consumption. † The Northern Star; 13 April 2009: p1-2. Access World News. Web. 1 February 2013. Seifert, Sara M. , Schaechter, Judith L. , Hershorin, Eugene R. , Lipschultz, Steven E. â€Å"Health Effects of Energy Drinks on Children, Adolescents, and Young Adults. † Pediatrics; March 2011: p511-528, Academic Search Complete. Web. 1 February 2013.

Post Traumatic Stress Disorder and Veterans :: Post-traumatic stress disorder, PTSD

This essay discusses Post Traumatic Stress Disorder (PTSD) and its effect on combat soldiers involved in the Afghanistan and Iraq Wars. The goal of this paper is to inform others about what the soldiers deal with during and after combat and the different treatments available for them to cope with and hopefully overcome this disorder. PTSD is an anxiety disorder that develops when someone is witness to or experiences a traumatic event. PTSD has specific symptoms resulting from traumatic life threatening experiences. Symptoms resulting from the event must be present in a certain way over a period of time and for certain duration. A person who witnesses two or more traumatic events in a short amount of time can cause the brain to release the hormone glucocorticoid which helps control the response to stress. When this hormone is low or depleted and a second traumatic event takes place before the hormone is replenished in the brain, the stress becomes even more intensified thus increasing the person’s chances of developing PTSD. Most people who develop PTSD get better but 1 out of 3 people may continue to have some symptoms over their lifetime. The main symptom of PTSD is reliving the traumatic experience through flashbacks and nightmares. Other symptoms include soldiers avoiding situations, people or conversations that would remind them of the trauma. They tend to avoid memories by becoming numb, distant, or stop showing love towards others. Activities, such as sports, that may have been a favorite pastime, may not be interesting anymore. The person may also show signs of paranoia as always being alert and on the lookout for danger. They may become jittery, easily startled when hearing loud noises such as a car backfiring or when a friend dove behind a store dumpster after a store employee threw a florescent light and it made a sound like an explosion. In some cases, the person becomes angry, irritable, and even violent. People who are dealing with PTSD may start drinking and using drugs to cope with the memories, flashbacks and nightmares. Many feel hopelessness, shame, or despair. PTSD makes holding down a job much harder, and relationships can be destroyed when there is physical, verbal or mental abuse. Some people cannot deal with the continual flashbacks and nightmares of PTSD and end up committing suicide. There are several treatments to help patients deal with symptoms of PTSD and to have more productive and happier lives.

Beano’s Cafe

GROUP Harrah’s Entertainment Questions for Discussion 1. Briefly discuss Harrah’s marketing information system Marketing managers and other information user Marketing information system Developing needed information Assessing information needs Internal database Marketing intelligence Marketing Research Analyzing and using information Marketing Environment Questions for Discussion †¢ Marketing Information and Customer Insights: To create value for customers & build meaningful relationships with them, executive managers must gain fresh, deep insights into what customers need and want. Assessing Information Needs: †¢ Internal database : consumer & market information obtained from a variety of source systems. The system records the details of a customer’s stay, demographic data, preference data, Data recorded from tournaments and special events etc. Questions for Discussion †¢ Marketing intelligence : includes everyday data about developments that help s managers prepare and adjust marketing plans and short-run tactics (e. g. , Competitive, economic) Marketing Research : Survey, Email, mail †¢ Analyzing and using information : Marketing analysts can analyze hundreds of customer attributes to determine each customer’s preferences and predict what future services and rewards they will want. For example, Harrah’s might award hotel vouchers to out-of-state guests, while free show tickets would be more appropriate for customers who make day trips to the casino. Customer View of the Total Goldâ„ ¢ Program Questions for Discussion 2. Describe the relationship between Harrah's marketing information system and Harrah's managers and employees.Harrah's managers – improving service – creating effective advertising & sales promotion programs – developing new products – improving existing products – developing marketing and sales plans – development & use of an effective revenue ma nagement program – Training employee to standard M I S Employees – Customer service scores to employee for accumulating point – To verify and improve service Questions for Discussion 3. Why does Harrah's system work so well compared to MIS efforts by other companies? business strategy that focuses on knowing their customers †¢ Operational Applications †¢ Total Rewards is Harrah’s customer loyalty program. †¢ Closed-Loop Marketing †¢ Technology Support Questions for Discussion 4. To what extent is Harrah's in danger of a competitor copying its system? Leadership This was a critical success factor since for a person to generate changes in the operating business, †¢ CRM culture extends Culture competitive advantage †¢consist of a number of different capabilities †¢by combining product information with customer behavior, â€Å"no one can touch us. † Thank you for your attention

Guidelines For Address All Of The Points Below - 1705 Words

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